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PR Campaigns

Public relations campaigns are a blueprint for achieving desired business and communications objectives. The first critical step in campaign creation is pinpointing what the organization hopes to achieve as an end result. Does the business wish to generate awareness of a new program or product? Position itself as an industry expert and resource? Change attitudes and opinions? Whatever the objective, Lovell Public Relations is committed to delivering results with structured campaigns that include:

Conducting research to define the situation
Determining the audience(s)
Creating a strategy to provide direction for the PR program
Developing tactics to meet the strategy
Creating a timeline
Outlining a budget
Evaluating the program’s results