In its fifth successful year with Shoes
for Orphan Souls, a humanitarian program for non-profit Buckner Orphan Care International collecting shoes for underprivileged orphans worldwide, Lovell Public Relations (LPR) launched a new, star-studded effort to generate national awareness and reach untapped supporters. The Celebrity
Shoes for Orphans traveling exhibit and benefit auction kicked-off in Los Angeles with a satellite media tour (SMT) and unveiling ceremony, featuring celebrity commentator Melissa Rivers as host and spokesperson. Emmy Award-nominated actress Kellie Martin hosted the New York wrap event during the final week of the exhibit and start of the online auction.